# Referrals and Direct Traffic in "Media"

**URL:** https://forum.pirsch.io/t/referrals-and-direct-traffic-in-media/79
**Category:** General
**Created:** [May 22, 2024, 8:24am UTC](https://forum.pirsch.io/t/referrals-and-direct-traffic-in-media/79 "2024-05-22T08:24:07Z")
**Posts on this page:** 2
**Page:** 1

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### Author: ![PhilippBühler](https://forum.pirsch.io/letter_avatar_proxy/v4/letter/p/a4c791/32.png) [@PhilippBühler](https://forum.pirsch.io/u/PhilippB%C3%BChler)
#### Post date: [May 22, 2024, 8:24am UTC](https://forum.pirsch.io/t/referrals-and-direct-traffic-in-media/79/1 "2024-05-22T08:24:07Z")

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The largest portion of our traffic is marked as “Unknown” in “Media”:

 ![Screenshot 2024-05-22 at 10.20.03](https://forum.pirsch.io/uploads/default/original/1X/4c1b61c1ac11cdbcf5654bbacc92979aae62b44d.png)

I assume that most of this traffic must be direct and referring websites. Is it possible to distinguish these Media sources between “Direct” and “Referral” Traffic.

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### Author: ![Marvin](https://forum.pirsch.io/user_avatar/forum.pirsch.io/marvin/32/16_2.png) [@Marvin](https://forum.pirsch.io/u/Marvin)
#### Post date: [May 22, 2024, 9:02am UTC](https://forum.pirsch.io/t/referrals-and-direct-traffic-in-media/79/2 "2024-05-22T09:02:57Z")

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Hi Philipp,

Sources, Media, and Campaigns are derived from UTM parameters, so they are usually unknown unless you attach them to a link: [UTM Generator for Campaign Tracking – Pirsch Analytics](https://pirsch.io/utm-generator)

If most traffic comes from external sources where you cannot control the link, it will show up in the referrers list, but not in the UTM panels.