Hi! I was looking at MoM data for the last quarter and noticed something odd. Some of the % change data seems to be wrong. For example, if you look at the attached image, you’ll see in March, the number of users and sessions increased slightly from February, but the change is shown as a decrease. Am I misunderstanding this information? Can someone please explain why it’s showing like this? Any help is appreciated. Cheers.
Hi Mara,
I’m pretty sure this is because February is shorter than March, and we use the number of days to calculate the growth. So it’s not comparing February to March, but the 28th of February minus 31 days (end of January).
I would need to look into the raw data to confirm this, but I’m sure it is. You could argue that it should compare it to the month before I guess, but we actually don’t have a “month” period in the selection right now.
I see! Thank you for the quick response.
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